You can use it to drive traffic to your Amazon FBA store.Īnother reason this social media platform can be used to promote your product is because of how popular it’s become in recent years.īetween 20, the number of active users on TikTok went from 689 million to 1 billion. Why Use TikTok to Promote Amazon Products?Ī simple answer: TikTok levels the playing field for marketers who want more reach, engagement, and sales. Let’s look at why you should use TikTok to market your Amazon products. That tells you the number of users is constantly growing across a wide range of demographics. Since it came to the limelight in 2018, it’s got over 3 billion downloads. You know, with the huge database of videos.Īccording to TikTok, they’re the leading destination for short-form mobile videos on a mission to inspire creativity and bring joy. It’s like a small-sized version of YouTube.
Users have a wide range of filters and effects to choose from when creating videos. TikTok is a video-sharing app that allows users to create, share, and watch videos. Let’s get down to business! What’s TikTok?
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This guide will show you how to get started. Your product can also be promoted on the app.īut where to begin can be the tricky part for most vendors. It has gone beyond being an app for entertainment to a platform that allows business owners and ecommerce brands to grow their businesses.Īnd of course, Amazon sellers aren’t exempt! The company in the fourth quarter reported 9% year-over-year revenue growth to $149.2 billion, per an earnings statement. Amazon kicked off 2023 on a low note, announcing that it would reduce its headcount by an additional 18,000 employees following a previous round of layoffs.TikTok is one of the fastest-growing marketing platforms in the world. Creative for “It’s on Prime” will continue to spotlight inclusivity and entertainment, with advertisements that feature Lizzo in “Watch Out For The Big Grrrls” and actor John Krasinski in “Tom Clancy’s Jack Ryan.” Aside from the video components, Amazon will run ads in digital media that highlight Prime perks.Īmazon’s “It’s on Prime” comes during a transitional point for the business. “We wanted to inspire and remind the world that Prime caters to individuals, at any stage of life,” said Claudine Cheever, vice president of global brand marketing at Amazon, in a statement.įorthcoming spots similarly emphasize the ways in which Amazon Prime can bring consumers closer to the things they care about. The spot, which seems to be looking to break the stigma on women’s body hair, could appeal to audiences that are prioritizing inclusiveness.
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The tie-up rides on the heels of the movie “Don’t Worry Darling,” starring musician Harry Styles, which Wilde both acted in and directed.
The confident lead eventually uses Amazon to order a jacket similar to one worn by Mercury and is seen dancing to the tune of Queen’s “Cool Cat.”Įnlisting Olivia Wilde for “Tache” could help grow hype for the effort. Seeing these facial hear-bearing icons, the character ultimately feels empowered to keep her upper lip coverage. As she looks around, she notices a device streaming the Amazon original movie “Coming 2 America” - starring a mustachioed Eddie Murphy - as well as photos of the artist Frida Kahlo and a bobblehead of Queen singer Freddie Mercury. The hero spot of the latest campaign, “Tache,” features a distraught young woman searching for ways to remove unwanted facial hair before taking stock of her surroundings. The approach recalls the company’s well-received 2023 Super Bowl ad, which depicted a busy family that relied on Amazon’s services to home a new furry friend.
Amazon is again channeling emotion as a means to elevate its Prime offerings, intertwining music, streaming, shopping and shipping perks in creative with a positive message.
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